Reimagining the Gordon Food Service Italian brand, Tavolini, in one broad stroke — a paint stroke.

Concept Branding
Painting
Art Direction
Photo/Video Direction
Packaging Design
Social Campaign

Motion Direction Ganzo
Photo/Video Big Event Studios
Created with NEXT


It makes me sentimental, that was a fun and challenging project. But we landed with something so different and unique in all the right ways.

I'm incredibly proud of that project and the brand it has become. We will easily surpass $200M in Tavolini sales this year!”

Rob Boerma 
North American Brands Manager

Tavolini is a complete celebration of Italy’s art-centered culture, positioned as a beautifully authentic option for GFS customers across North America. The brand update and rollout led to a drastic increase in sales and continued investment in innovation and diverse product offerings.

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