The chosen concept for Amway Nutrilite was simple, whole wellness for your whole being, in three simple steps: balance, fill, target.
Creative Direction
Art Direction
Photo/Video Direction
Design
Photography Dean Van Dis
Videography Logan Zillmer
Art Direction Ingrid Hop
Motion Direction Morgan Tinney
With an ever-changing grid of imagery and video, we have the ability to communicate both visually and verbally the BFT regimen in a straightforward way. And with an infographic set and color blocking indicators, this campaign empowers customers and ABOs to quickly understand and remember all three steps.
